Claudia Winkleman’s wardrobe on The Traitors has captivated audiences, blending gothic elegance with countryside charm. Styled by Sinead McKeefry, Claudia’s outfits have become iconic, sparking trends and influencing fashion choices. In this guide, we’ll explore six key styling secrets to help you emulate her distinctive look.
Move over red carpets and high-street trend drops—Claudia Winkleman is the real style muse of the moment. Whether she’s fronting The Traitors, co-hosting Strictly Come Dancing, charming audiences on The Piano, or stepping into the spotlight on The Graham Norton Show, Winkleman’s wardrobe consistently strikes the perfect balance between theatrical flair and wearable cool.
Her looks are bold enough for TV, yet relatable enough to make viewers think, “Could I pull that off too?”
Behind every show-stopping outfit is her longtime stylist, Sinead McKeefry, a Central Saint Martins alum and former The Face editor, now a go-to for stars like Fearne Cotton and Rose Ayling-Ellis. McKeefry’s styling genius has even birthed a new fashion phrase: Highland goth—a term that perfectly captures the moody, modern, countryside-meets-catwalk vibe she’s crafted for Claudia in season three of The Traitors.
From dramatic coats to deconstructed jackets (like the Loewe piece with a surprise buckled back that had fans wondering how Claudia sat down), every detail is deliberate—and instantly covetable. According to McKeefry, the entire season’s aesthetic wasn’t built around a person but a boot: a dark, burnished field boot from Purdey, spotted in an old-school catalogue, paired with knee socks and tasselled garters. The rest of the look followed naturally.
No wonder every appearance sparks a flurry of online searches—and why Winkleman has become an unexpected fashion icon for a generation seeking drama, comfort, and a touch of gothic charm.
1. Embrace Oversized Knitwear for Comfort and Style
Claudia’s ensemble often features oversized knitwear, combining comfort with style. These pieces are perfect for layering and add a cozy touch to any outfit. Pairing a chunky knit with tailored trousers or a skirt creates a balanced silhouette.
2. Incorporate Tartan and Kilts for a Scottish Flair
Tartan prints and kilts are central to Claudia’s wardrobe, reflecting a Scottish-inspired aesthetic. These elements add a traditional yet fashionable twist to her outfits. Mixing tartan with modern pieces keeps the look fresh and contemporary.
3. Opt for Statement Outerwear Pieces
Claudia’s outerwear choices, such as capes and tailored coats, make bold statements. These pieces not only provide warmth but also serve as focal points in her outfits. Choosing outerwear with unique textures or silhouettes can elevate your look.
4. Add Gothic Accessories for a Dramatic Touch
Accessories like red fingerless gloves and statement earrings infuse a gothic element into Claudia’s style. These bold accessories add personality and drama to her outfits. Incorporating similar accessories can help achieve the desired effect.
5. Choose Footwear That Combines Practicality and Edge
Claudia often pairs her outfits with practical yet stylish footwear, such as Dr. Martens boots. These shoes add an edgy vibe while ensuring comfort and functionality. Selecting footwear that balances style and practicality is key to completing the look.
6. Maintain a Signature Hairstyle
Claudia’s signature blunt fringe hairstyle complements her overall aesthetic. Maintaining a sleek, shiny finish adds to the polished appearance. Regular hair care routines, including deep conditioning treatments, can help achieve and maintain this look.
Conclusion
Claudia Winkleman’s style on The Traitors is a masterclass in blending comfort, tradition, and bold fashion choices. By incorporating oversized knits, tartan prints, statement outerwear, gothic accessories, practical footwear, and a signature hairstyle, you can emulate her iconic look. Remember, the key is to mix classic elements with modern twists to create a unique and stylish ensemble.
FAQs
1. Where can I find similar oversized knitwear like Claudia’s?
Brands like & Other Stories and M&S offer chunky knitwear options that resemble Claudia’s style.
2. How can I incorporate tartan into my wardrobe?
Start with accessories like scarves or bags, then gradually add tartan skirts or jackets to your outfits.
3. What type of outerwear should I choose?
Look for capes or tailored coats with unique textures or silhouettes to mimic Claudia’s statement pieces.
4. Are there affordable alternatives for gothic accessories?
Check retailers like Zara or ASOS for budget-friendly options that capture the gothic aesthetic.
5. How do I maintain a sleek hairstyle like Claudia’s?
Regular trims and deep conditioning treatments can help achieve and maintain a shiny, blunt fringe.
6. Can I mix these elements with my existing wardrobe?
Absolutely! Incorporate one or two elements at a time to gradually build a cohesive look.
